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Motivational Mondays: Like a lotus flower, we must not fear the opportunity to push through all the muck

How to change someone’s mind in 5 easy steps

The ability to change other people’s minds about something is a critical business skill, but most people approach mind-changing as a rough, forceful, ego-driven exercise in futility. With this approach, even if you manage to get the other person to agree with you verbally, there is a good chance that they don’t actually agree with

Product promotion strategies

No matter how good your product is, or how useful it is, people will always tend to evaluate it based on the numbers it sold. The best way to increase the sale of your new, or old items, is to make a promotion and draw attention to them. In other words, you need to inspire

5 Ways to reduce the environmental impact of your trade show

In celebration of Earth Day, here are 5 ways to reduce the environmental impact of your conference or trade show. 1. Location, location, location It’s important to not only find locations that reduce the amount of travel required by attendees, but also to seek out conference spaces with proven sustainability practices. Hotels with low energy

How to nail your profile picture on social media accounts

Your profile picture is typically the first thing people see when they visit your social media page. You

How to make your landing page irresistible

A landing page can be an immensely powerful sales and marketing tool. When utilized properly, landing pages can draw significant web traffic to your website and, ultimately, the products and services you are trying to sell. However, it is important to note that landing pages have been around for almost as long as the Internet