Smart risk taking for entrepreneurs

Entrepreneurs who don’t take risks can’t compete with larger, more stable organizations that have way more money, resources and people working for them. Therefore, the question is not whether or not to take risks, but to determine how best to assess risk. Here are 4 steps to evaluating risks: Gather some research – Not too

How to change someone’s mind in 5 easy steps

The ability to change other people’s minds about something is a critical business skill, but most people approach

5 Ways to reduce the environmental impact of your trade show

In celebration of Earth Day, here are 5 ways to reduce the environmental impact of your conference or

How to nail your profile picture on social media accounts

Your profile picture is typically the first thing people see when they visit your social media page. You

10 Tips to promote your business event

Data released by Eventbrite shows that event registrations typically have 2 spikes – when the tickets first goes on sale and the week that the event takes place. More often than not, the period in between these two spikes is always the most challenging in getting event registrations. As many event organizers have come to

5 Easy steps to promote your business for free

Most marketing experts recommend that businesses spend anywhere from 2-5% of their gross sales on advertising. However, if you’re still growing your business, you might not have the budget for large ad campaigns, or you might be focusing your capital on other areas. You too can take advantage of free ways to reach potential customers