10 Feb 2014
Interactive 3D floor plans with PlanOmatic
Attention is power, and for real estate investors, especially those who flip and market luxury homes, getting a buyer’s attention often starts with photographs. But how do you capture the full story of a property, retail space, etc with flat, two-dimensional photographs?
PlanOmatic is a full service floor plan and photography company that disrupts the way the real estate industry currently handles one of its most powerful, yet misused, marketing tools: photography.
As Aaron Rose, VP of Corporate Accounts says, “What MLS organizations are failing to understand is that people don’t necessarily want to look at 43 photos; they would rather see fewer images and a floor plan. Conceptually for a buyer it tells the entire story.”
The impetus for PlanOmatic started nearly 10 years ago when the founders noticed that landlords were often putting up photos of a stray corner of an empty room, or, even worse, no photos at all. As a result, prospective tenants were bouncing between apartments wasting their own time, as well as the landlords’.
What started out as a service for their landlord quickly became a hit among a buyer’s market that increasingly demanded detailed property information and their owners looking for a better way to showcase their inventory.
For those leasing or selling real estate, PlanOmatic provides a full service, online floor plan that are custom designed starting from an on-site visit to your property by their certified professional technicians and not you trekking out and measuring widths.
In 2 business days, they turn around fully customized digital, interactive floor plans with professionally shot images of your property that you can easily embed onto your site. From there, potential buyers and tenants can go on a visual tour of your property at anytime from any place.
To really bring the experience to life, PlanOmatic also gives you the option to include music or narration in your virtual tour, as well as a furniture planner application. And once you have your PhotoPlan, you can syndicate it to major real estate websites and quickly share it to all major social networks.
PlanOmatic is available in 17 states and users can see some action shots as well as sign up for the service at PlanOmatic.com.